Brand Activation is the art of generating consumer action through brand interaction and experiences. The primary aim of a brand activation campaign is to get consumers to act. It brings brands to life via memorable experiences.
With that challenge of making something memorable, comes the challenge of creating something memorable for the brand activation. That's where we come into it; whether it be a custom made inflatable water slide into the harbour, an inflatable water park, an inflatable obstacle course, or an inflatable house.
There's a few different types of brand activation campaigns. Here's the types we can help you out with:
• Consumer promotions (using your consumers to promote the brand for you)
• Experiential Marketing (give consumers an experience that they'll remember)
• Shopper Marketing (activate insight into action through shopping)
• Sampling campaigns